Client Bright Light Learning Academy
Focus Case Study

visual direction

Familiar & Personal

This direction aims to build a personal connection by using a voice that directly speaks to your audience. It does not mainly focus on Bright Light’s ability to cater to kids with special needs but on your value of appreciating and nurturing a student’s individuality. Aside from telling the audience what you can do, the goal is also for you to explain how you do it. The visuals are fun and energetic, while the message is relatable and genuine. With those two components, you will be able to communicate with both students and parents/guardians.

These are all found images. This is meant to give you a sense of one possible direction for the visual language of your brand.

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